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AutoScount24
AutoScount24

CRM Manager, Activation & Engagement

Bernau bei Berlin

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A career driven by you. Join AutoScout24 Group and experience life in the fast lane. We’re not just leading the market; we’re creating it. We’re constantly innovating, evolving and transforming things for our customers. We’re driven, ambitious and determined to do our best work, together. For a career that doesn’t stand still, where you can put your ideas in the driving seat and change the way the world moves, join our international community. 

The Consumer Product Team strives to make AutoScout24 the best place for car buyers to find suitable vehicles to purchase, finance and lease, while also providing car sellers with a seamless and effective platform to showcase their vehicles, connect with potential buyers, and achieve successful sales. 

We seek a talented and driven CRM Manager focusing on User Activation and engagement to join our team, reporting to the Director of Growth. In this pivotal role, you'll drive the development and execution of innovative omnichannel strategies that help our users to onboard and deepen user relationships by building a seamless customer journey across our suite of products. The ideal candidate is data-driven, creative, and has a background in CRM management, marketing, or related functions. If you possess a deep understanding of CRM systems, user engagement tactics, and the dynamics of user retention across the Web and apps, we invite you to join our forward-thinking team. 

 Key Responsibilities 

  • User Activation: Implement strategies to drive new user activation through CRM channels, ensuring a seamless onboarding experience.
  • Engagement Strategies: Develop and deploy CRM campaigns to increase user engagement, ensuring relevant, timely, personalised content.
  • Campaign Development: Create and manage the end-to-end lifecycle of CRM campaigns, from conceptualisation to post-campaign analysis for email, push notifications and in-app messaging.
  • Data Analysis: Regularly analyse user behaviour, campaign results, and funnel metrics to identify areas for optimisation.
  • A/B Testing: Execute A/B tests to refine CRM strategies for improved performance continuously.
  • Collaboration: Work closely with product engineering and CRM tech and guide the implementation, integration, and optimisation of CRM tools and systems to ensure seamless user experiences and maximised engagement.
  • Trend Monitoring: Keep abreast of CRM best practices, technologies, and industry benchmarks to maintain a competitive edge. 

Qualifications 

  • 3+ years of experience in CRM management or a related role, primarily focusing on user activation and engagement, demonstrating consistent success in driving customer retention.
  • Advanced proficiency in CRM tools and platforms, with a history of implementing and optimizing them to drive growth.
  • Robust analytical skills and the ability to interpret complex data to inform decision-making.
  • Proven experience in designing and leading A/B testing.
  • Outstanding communication and presentation skills, with the ability to collaborate with cross-functional teams
  • Strong organisational skills and attention to detail, with the ability to manage multiple tasks and priorities.
  • A proactive mindset and a passion for driving growth in a fast-paced, dynamic environment.
  • Fluency in English, German (understanding in reading, and conversation) is a plus. 

A culture of growth  

With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community, and we’re always finding new ways to help people feel welcomed and included. Here, you’ll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential.  

For a career where you can drive our business and shape your future, apply now.